How Tech Companies Stake Out Hackathons for Future Stars

Tech companies face a harsh reality: You're only as good as your latest product. The scramble to identify and lure the best talent has taken recruiters to unusual places. This week, Bloomberg Technology's Lizette Chapman visits a recent hackathon at Stanford, watching as high school and college students code through the night. All the while, corporate representatives and investors are watching, eying the kids who will become future stars.See omnystudio.com/listener for privacy information.