How Tech Giants are Causing a Marketing Data Drought with Pete Caputa, CEO of Databox

Pete Caputa, CEO of Databox, shares invaluable wisdom on marketing measurement, reseller programs, social media engagement, and the power of data benchmarking. Throughout the episode, Pete provides a wealth of knowledge on leveraging measurement systems to track marketing effectiveness, the challenges in the SaaS industry, and the importance of engaging customers and partners in marketing processes. Guest BioPete Caputa, CEO of Databox, is a seasoned veteran in the SaaS world and has worked with hundreds of businesses to drive measurable ROI. He's been an advisor to companies like Drift and Pandadoc and led a mastermind group for marketing agency owners for nearly 17 years. Before Databox, Pete was a VP of Sales at HubSpot, where he managed a 130-person sales team and built their reseller sales channel from the ground up.Guest LinksConnect with Pete on LinkedInDatabox.com