How Tech is Powering the Future of Marketing

Elman Hüseynov, Senior Software Engineer in Brand Marketing at Zalando, joins Janine Matos to explore how creativity and code combine in the world of brand marketing.In this episode of Pieces of Me, Elman shares how his team are helping to revolutionise Zalando’s marketing campaigns through innovative tech solutions; building the tools to drive the marketing of the futureFrom overcoming complex tech challenges to understanding how to scale creative campaigns, Elman unpacks the role of software engineers have to play in shaping fashion and lifestyle e-commerce.The conversation also covers the power of mindset, the importance of celebrating wins, big and small, and how Elman’s personal experiences have shaped his growth. His three “Pieces of Me” reflect the value of resilience, optimism, and taking pride in progress.To learn more about engineering careers at Zalando, visit jobs.zalando.com.