How Tech is Reshaping Consumer Behaviour and Well-being

Does taking photos during an experience helps us enjoy it more, or not? Alixandra Barasch, INSEAD Visitor Professor of Marketing, joins us to discuss the interplay between immersion in an experience and common fears of being judged on social media. Barasch also shares advice on the type of photos we should share online if we want observers to feel more connected to us. In addition, tech can influence our well-being through reinforcing the repetition of good behaviour. For instance, when apps draw our attention to streaks, it increases the odds of us continuing. But, as Barasch’s research shows, it can be a double-edged sword.