How tech makes accountants more human, not less

In this special episode of Accountants Daily Insider, produced in partnership with Pinch Payments, we explore the evolution of accounting practices against the backdrop of the advent of tech and AI, the evolving client experience, and what it all means for practitioners on the ground. Host Jerome Doraisamy speaks to Emily Emberson, channel success manager for accounting and bookkeeping at Pinch Payments, about:  How accountants can and should be viewing their roles in times of change. Where accountants are going wrong in adapting to new ways of working. How technology is improving client experiences.  Overcoming unnecessary friction in tech onboarding and processes.  What high-performing and efficient accounting practices will look like in years to come.  The holistic duty to influence business outcomes for the better.