How Technology Drives Global Tourism

37.5 percent of the global population was using the internet in 2013, and these consumers digital services for hotel booking, flight booking, travel reviews and travel discounts. Websites such as Tripadvisor, Expedia and Kayak valued in billions of dollars, and the tourism industry will benefit as the amount of the global population using the internet reaches 46.1 in 2018. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.