How technology is shaping SA’s red meat industry

Technology and innovation are rapidly transforming the red meat supply chain, addressing questions about authenticity, safety, and environmental stewardship. As consumers seek clearer assurances about what they eat, the industry is rolling out new tools and practices that restore trust and promote responsible farming. In this episode, Michaela Pretorius, a technical manager at Cavalier, shares how forward-thinking approaches, from traceability to data-driven quality improvements, are reimagining meat production from farm to table. Technology and innovation, led by red meat industry role players, aim to build trust, ensure sustainability, and deliver consistently high-quality meat.