How Tee Box CEO turned a hobby into a 100+ unit franchise episode artwork

EPISODE · Jul 8, 2026 · 43 MIN

How Tee Box CEO turned a hobby into a 100+ unit franchise

from The Sidekick Life · host Franchise Sidekick

Preston Unck is the founder and CEO of Tee Box, one of the fastest growing golf simulator franchise concepts in the country. What started as a single facility he built for his own family during COVID has grown into a 100+ location franchise backed by a direct data partnership with Trackman, $8 million raised to date, and a new $15 million funding round on the way.In this episode, Preston shares how a neighbor's invite to golf during the pandemic turned into a full blown business. He talks about combining gym training, Trackman simulators, and putting greens into one player development concept, how Trackman approached him about franchising after watching what he built, and why he was intentional about hiring franchise experts instead of trying to figure it out alone.We also get into the discipline it takes to scale responsibly, the biggest misconceptions people have about franchising, what his day to day actually looks like as CEO now versus when he was mopping floors himself, and how Tee Box is using AI and player data to change how golfers train both indoors and out.If you're thinking about franchise ownership or just want to hear how a first time golfer built one of the hottest concepts in the space, this one is worth the watch.Connect with Tee Box: https://tbx.golfFree Training for Future OwnersWatch our quick 20-minute webinar: “10,000 Locations and Counting: The Franchise Buyer’s Blueprint.” Learn how we de-risk buying a business and help you find a brand you’ll love. (It’s 100% free.)https://webinars.franchisesidekick.com/ref/LDRCtfTNBbAhWhR

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How Tee Box CEO turned a hobby into a 100+ unit franchise

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