How Tesla (Almost) Failed to Start, with Tim Higgins
from News Items Podcast with John Ellis
John interviews Tim Higgins. Tim is a tech reporter at The Wall Street Journal, a regular CNBC contributor, and the author of “Power Play: Tesla, Elon Musk, and the Bet of the Century.” The book chronicles Tesla’s multiple near-death experiences and shows how it came to symbolize the electric car and, ultimately, grew into the largest automaker in the world by market value. However, Tim says, “this isn't the story of Elon Musk,” and the book reports on many of the other figures that give Tesla its edge. John and Tim discuss Musk’s penchant for bold moves (good and bad); Tesla’s true competitors; and the recently opened federal investigation into the company’s self-driving tech.
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