How Textile EPR Will Influence Brands’ Business Model

From a brand's point of view, how should extended producer responsibility (EPR) be designed so that circularity pays off? Philipp Bonaventura from Schöffel explains where circular design already works, why the economics hold it back, and what the system needs to change. What you'll hear in this episode: • Why the barrier is economic, not technical: low collection volumes, weak sorting, and repair that doesn't cover its cost • How designing for repair differs from designing for recycling, and why material choice decides what can be recovered • Which fees reward durable, repairable products, and why harmonised rules across Europe matter The episode also covers what counts as a circular product, and why quality comes before recycled content. This is the second episode of the Textile EPR series.