How “That Walmart Guy” Built His Brand Online

🎥 Follow Steven Harris “That Walmart Guy”https://www.linkedin.com/in/steven-harris-that-walmart-guy/💼 Build your personal brand:https://BEVedu.cohttps://BEVedu.co/brandbuildersIn this episode of Off Route, I sit down with Steven Harris — better known online as “That Walmart Guy” — to talk about retail leadership, Walmart culture, building a personal brand inside a massive company, content creation, customer service, and how social media can open unexpected doors.We also talk about:• Building a brand within a brand• Walmart Plus + social champion roles• Leadership on the front end• Retail culture and customer psychology• Using LinkedIn to create opportunities• Why authenticity matters online• And how consistency builds credibility over time⏱️ Chapters00:00-01:10 — Intro + meeting “That Walmart Guy”01:11-03:15 — Steven’s role inside Walmart03:16-05:30 — Walmart Plus + social champion explained05:31-08:15 — Building a personal brand inside a corporation08:16-11:00 — Customer service + retail leadership11:01-14:20 — Content creation and social media growth14:21-18:00 — Authenticity online + building trust18:01-22:30 — Walmart culture + employee engagement22:31-27:10 — Leadership lessons from retail27:11-31:45 — Networking through LinkedIn31:46-36:00 — Opportunities created through content36:01-40:20 — Advice for people starting their brand40:21-45:44 — Final thoughts + consistency wins💬 If there was something we should expand on, drop it in the comments.🔔 Subscribe for more Off Route interviews, retail insights, beverage industry conversations, and personal brand strategy.