How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

from Marketing in the Madness · host Marketing in the Madness

95% of your market isn’t buying today. So why are you still selling like they are? This mini episode of Marketing in the Madness drops the honest truth about the 95/5 Rule and why long-term brand fame beats short-term sales hype every single time! In this cut from our full conversation, we get into: 👉 Why showing up consistently matters more than pushing harder 👉 How to stay in front of the 95% who’ll buy later 👉 The unfair advantage of brand fame in B2B This is street-level strategy for marketers who actually want to play the long game and win. Jennifer Shaw-Sweet https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in the Madness https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

What this episode covers

95% of your market isn’t buying today. So why are you still selling like they are? This mini episode of Marketing in the Madness drops the honest truth about the 95/5 Rule and why long-term brand fame beats short-term sales hype every single time! In this cut from our full conversation, we get into: 👉 Why showing up consistently matters more than pushing harder👉 How to stay in front of the 95% who’ll buy later👉 The unfair advantage of brand fame in B2B This is street-level strategy for marketers who actually want to play the long game and win. Jennifer Shaw-Sweethttps://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/ Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Marketing in the Madnesshttps://www.instagram.com/marketinginthemadness/ Street Agencyhttps://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

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How the 95/5 Rule Could Save Your Business with LinkedIn B2B Institute

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This episode is 11 minutes long.

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This episode was published on September 23, 2025.

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