How the ABC lost out on Bluey's millions

If you've got kids in your life, there's a decent chance you can hum the Bluey theme song right now. The Brisbane-made show about a family of Blue Heelers has become one of the biggest kids shows in history, with a feature film coming to cinemas in 2027. But here's the thing: most of the money from it isn't coming back to Australia. On today's podcast, we're breaking down the deal that sees Bluey's millions flow overseas, and why the ABC is now openly saying it got it wrong.Hosts: Elliot Lawry and Emma GillespieProducer: Rosa Bowden Want to support The Daily Aus? That's so kind! The best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. We would be so grateful. The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. Want more from TDA?Subscribe to The Daily Aus newsletterSubscribe to The Daily Aus’ YouTube Channel Have feedback for us?We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.See omnystudio.com/listener for privacy information.