How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent

from The Agency Profit Podcast · host Courtney Tarrant, Marcel Petitpas

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency MentorshipABOUT: Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

Buckle up, for we have a bumper edition of The Agency Profit Podcast for you this week! Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model. POINTS OF INTEREST: • How Ad Girls are breaking the agency mold 2:32 • What is a 'Results-Only Compensation Model'? 4:38 • How key performance indicators affect the model 8:30 • Trusting your employees – my soapbox moment 12:37 • Working backward from models to decipher compensation model 14:03 • Cost of delivery growing in lockstep with revenue 19:55 • Three prerequisites to the success of this model 23:28 • Spotting the optimum prospective employee 37:21

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How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent

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This episode is 45 minutes long.

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This episode was published on July 26, 2023.

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