How the Adidas Board Navigated the Kanye Fallout

In this episode of Boardroom Conversations with Fexingo, Lucas and Luna dissect how the Adidas board handled one of the most explosive crises in brand history: the termination of the Yeezy partnership with Kanye West in October 2022. They trace the board's decision-making timeline—from the initial public condemnation to the $1.3 billion inventory write-off—and examine the governance lessons for any company tethered to a single celebrity or supplier. Specific focus on the board's role in approving the first Yeezy drop after the split, which generated €150 million in revenue in a single weekend in June 2023. Lucas and Luna debate whether the board moved too slowly, how it managed shareholder pressure, and what the episode reveals about the limits of celebrity-driven growth. A sharp case study in crisis governance, brand risk, and the tension between short-term profit and long-term values. #Adidas #KanyeWest #Yeezy #BoardGovernance #CrisisManagement #BrandRisk #CelebrityPartnership #CorporateGovernance #Business #FexingoBusiness #BusinessPodcast #Podcast #Governance #Leadership #Retail #SupplyChain #Compliance #Boardroom Keep every episode free: buymeacoffee.com/fexingo