How the Adidas Board Navigated the Kanye Fallout

In this episode, Lucas and Luna dissect how the Adidas board managed one of the most explosive crises in corporate history—the fallout from severing ties with Kanye West in October 2022. They walk through the board's decision timeline, the financial hit of losing the Yeezy line (€1.2 billion in sales at its peak), and the inventory dilemma of €1.2 billion worth of unsold Yeezy sneakers. Lucas explains how the board balanced brand integrity against shareholder lawsuits, and how they eventually liquidated the inventory in tranches, donating a portion to anti-hate charities. They discuss the lasting governance lessons: how a single partnership can warp a brand's identity, and why the Adidas board now requires any celebrity collaboration to have a clear exit clause. No hot takes—just the mechanics of a boardroom managing a crisis that went public in real time. #Adidas #KanyeWest #Yeezy #BoardCrisis #BrandRisk #CorporateGovernance #InvestorRelations #InventoryWriteOff #ESG #CelebrityPartnership #ShareholderLawsuit #CrisisManagement #Retail #Apparel #Business #Strategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo