How the Barilla Family Pasta Empire Stayed in Control

Episode 10 of Family Business Stories with Fexingo looks at Barilla, the Italian pasta giant that has stayed family-controlled for nearly 150 years. We trace the company's near-collapse in 1979, the founding brothers' bitter split, and the unlikely comeback engineered by the third generation—Pietro Barilla. We dig into the numbers: 7 billion euros in annual revenue, 28 pasta plants, and a 35 percent share of the Italian pasta market. We also discuss how Barilla navigated the 2021 durum wheat price spike and why the family turned down multiple buyout offers from multinationals. A story of patience, pride, and pasta. #BarillaFamily #PastaBusiness #FamilyBusiness #ItalianBusiness #PietroBarilla #BusinessSuccession #GenerationalWealth #FamilyOwnership #PrivateCompany #FoodIndustry #DurumWheat #PastaMarket #BrandLegacy #BusinessStrategy #LongTermThinking #FexingoBusiness #BusinessPodcast #BusinessStory Keep every episode free: buymeacoffee.com/fexingo