How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhen you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to voters' inboxes.About our guestI love email development, the challenges, the code, the community. Day to day I look after the code me and my team create at ActionRocket.Ideas you don’t want to miss(04:03) The process that gives the Action Rocket team the headspace for such diverse clients(05:23) Why the BBC email strategy is decidedly unique(08:17) How the Action Rocket team delivered real-time election results to millions on a six-week deadline(09:57) The one mistake that almost ruined election night emails – and the matrix of backup systems, manual overrides, and late-night troubleshooting that saved the day(16:23) Why they didn’t use classic first name personalization – and what they went deep on instead(23:52) What the team learned from the process – and how they’re using it to go even bigger next election period(28:55) Jay’s favorite brands for email inspiration—and why he reads eversingle email in his Promotions tabLinks from this episodeTake a look at the email we’re talking about todayCheck out the amazing work ActionRocket is doingPlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Check out Dr. Squatch’s on-trend emailsConnect with Jay on LinkedInFollow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]