How the Best CEOs Make 10x the Impact with Half the Drama – In Just 7 Minutes with Daniel Marcos

 Find out how you can create more impact on your business and team for only half the drama and less stress Understand why your company can’t always depend on you Learn how you can ditch the poor entrepreneur with a decent and rich company and unlock your freedom and fulfill your potential Resources/Links: Wanting to Find Out How You Can Become the Best CEO Your Business and Team Deserves? Learn more about why it’s essential for you to have a CEO system in place to create more impact for lesser drama: danielmarcos.co/impact-x-workbook Summary Have you been feeling overwhelmed, anxious, and constantly exhausted when it comes to handling your business? Are you struggling with trying to find the best system for your business that will need less of you? Do you want to know how to become the best CEO your business and team deserve without compromising your freedom? Daniel Marcos is the Co-Founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. In this episode, Daniel shares how to become the best leader for your business and team without the drama, the stress, and the hustle. He also talks about the importance of having time for yourself while sharing his morning ritual that may help you get your mind and body ready for the day. Check out these episode highlights: 01:07 – Daniel’s ideal client: “It’s usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue.” 01:19 – Problem Daniel helps solve: “Usually, we think that the more we scale the company things are going to get easier, and they get harder. I’ve been an entrepreneur for 23 years. I’ve been scaling companies. And I know how much drama that creates.” 01:53 – Typical symptoms that clients experience before reaching out to Daniel: “They are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they’re having a decent rich company with a poor entrepreneur. We see that a lot.” 03:06 – Common mistakes that people make before they find Daniel’s solution: “They build a company that depends on them. They build a company that it’s used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don’t have a life.” 03:50 – Daniel’s Valuable Free Action (VFA): “The first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day.” 06:08 – Daniel’s Valuable Free Resource (VFR): Check out Daniel’s Workbook: danielmarcos.co/impact-x-workbook 06:58 – Q: Why is it important to scale? A: Human beings need to grow. And, by the way, it’s not about scaling revenue all the time. It’s sometimes about scaling profitability. Tweetable Takeaways from this Episode: “For you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader.” -Daniel MarcosClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I’m Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Daniel Marcos. Daniel, good day from down under. A very warm welcome, sir. Where are you hanging out? Daniel Marcos 00:22 Thank you, Tom. I’m from Austin, Texas. Tom Poland 00:25 Austin, Texas. Keep Austin weird. I tell you that the number of interesting people that Austin produces is completely disproportionate to the rest of the US. It’s a very interesting place. Daniel Marcos 00:36 And it’s correct! It’s a great town. It’s great for entrepreneurs. Amazing entrepreneurs! Tom Poland 00:40 Terrific spot. For those of you who don’t know Daniel, he’s the co-founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms. And that brings us down quite nicely to the title which is, “How the Best CEOs Make 10x the Impact but with Half the Drama”. Fascinating value proposition! Let’s rock and roll. Daniel, our time starts now, sir. Question number one is who is your ideal client? Daniel Marcos 01:07 So it’s usually an entrepreneur, CEO, that does, at least, have a million dollars in revenue or up. And our ideal client does between $1,000,000 and $50,000,000 in revenue. Tom Poland 01:16 Perfect. Thank you. So what’s the problem you solve for them? Daniel Marcos 01:19 So usually, we think that the more we scale the company things are going to get easier, and they get harder. I’ve been an entrepreneur for 23 years. I’ve been scaling companies. And I know how much drama that creates. So I’m helping give freedom to entrepreneurs, so they could really enjoy the ride. Killing a company should be fun, and we help them be able to do that. Tom Poland 01:38 Perfect, well-articulated! Question number three, typical symptoms that your ideal client is going to be experiencing before they find your solution. What’s going on in their business? What’s going on in their life? It’s kind of like, give us a heads up on what they’re experiencing that would give them a clue that they need to talk with you. Daniel Marcos 01:53 So they are overwhelmed, working 12 hours a day, six to seven days a week, not having enough cash. And they’re having a decent rich company with a poor entrepreneur. We see that a lot. A lot of family issues because they’re so focused on a company that they don’t have a balanced life. And, usually, they feel all the problems recited to them. Whenever there’s drama in the company, they have to save the day. And we try to help them build a team, get the right resource strategy, for them not to save the day every day. They just build a company that operates without them. Tom Poland 02:32 That must feel like quite a transformation for them in terms of the load they’re carrying. Daniel Marcos 02:36 Some years ago, I had an- example. A client came to me and said, “Hey, I do $7 million dollars. I have enough money. I just haven’t been able to go on vacation for three years. So help me go on vacation.” Tom Poland 02:47 Yes. Okay. Big difference. So we’re talking about growth-oriented individuals who already have significant success as evidenced by their revenue. So they’re going to be trying stuff to solve these problems. Question four, and we’ve got five minutes left, what are some of the common mistakes that your ideal clients have made before they find your solution? Daniel Marcos 03:06 They build a company that depends on them. They build a company that it’s used to for them to go and make rain or save the day. And usually, it feels great because you feel very proud of yourself because you get things done, but you don’t have a life. You don’t enjoy the ride! So the first thing we have to do is be able to liberate the entrepreneurs and help them build a company that operates without them. And that’s freedom! That’s when you really gain freedom. Tom Poland 03:34 Yes, indeed. Perfect! Well described. Thank you for that. Question number five, a valuable free action. So this one’s like a top tip that someone could take, take a step forward on the journey towards freedom and more fulfillment and more fun, not going to solve the whole problem, but where could they start? Daniel Marcos 03:50 So the first thing is they have to start with a good morning ritual. I always wake up two hours before my kids or my wife wakes up. And I dedicate two hours for me. I do exercise. I learn something I need to learn every day. If I wake up, turn off the alarm, run, rush to take my kids to school, whatever, go to the office, I’m going to have a lot of drama in my day. I want to wake up and have an amazing two hours, gain a lot of energy, focus, meditate, learn something, get a good cup of coffee. And when my kids and my wife wake up and the day starts, I’m ready to give value to the world. Start with that. But then putting the right pieces together of the puzzle, to have a company that really scales without them. Tom Poland 04:33 Can you tell us a little bit more about those pieces because I’m intrigued when we have time? Daniel Marcos 04:37 So I really believe that for you to build a great company, you first have to build a great team. And for you to build a great team, you have to become a great leader. The best team members or companies want to follow amazing entrepreneurs. And the only way you’re going to build a great company is if first, you build a great team. So you have to focus on yourself, then focus on building a team, and then focus on building a company. And then we have built that grid of 48 things of what you have to do in your company to be able to build a scalable company. And here, let me kind of break down this. I’ve done non-trivial for 23 years. I’ve scaled companies. But ...