How the Best Gyms Build Community

Community has become one of the biggest buzzwords in fitness, but what does it actually mean, and how do great brands build it properly?In this episode, Matt and Jack break down what gyms can learn from hospitality brands like Soho House, where connection, programming and shared experiences sit at the centre of the business model. We discuss how fitness brands can create stronger communities, whether there’s such a thing as ‘too much’ community, and the small details that make people feel like they belong.----------------------------------------------------------------Thank you to our sponsorsHapana, our preferred gym management softwareEzypay, our preferred subscription and payment solutionSign up to our newsletterhttps://thefitguide.com/subscribeConnect with The Fit GuideLinkedInInstagramWebsite