EPISODE · Jun 1, 2026 · 8 MIN
How the Best Marketplaces Use Search to Drive Liquidity
from Marketplace Businesses with Fexingo: Two-Sided Networks, Liquidity, and Take Rates · host Fexingo
Episode 24 of Marketplace Businesses with Fexingo. Lucas and Luna explore how search functionality can make or break a two-sided marketplace. They discuss Etsy's search algorithm shift in 2020 that boosted conversion by 15 percent, the tension between short-term revenue and long-term liquidity, and why marketplaces like Zillow and Uber optimize search for supply discovery over precision. Lucas explains how search ranking reveals what the marketplace truly values, and why the best marketplaces treat search as a liquidity tool, not just a utility. A concrete look at the interplay between search design, take rates, and network effects. Recorded June 1, 2026. #MarketplaceBusinesses #TwoSidedMarkets #SearchAlgorithms #Liquidity #Etsy #Zillow #Uber #TakeRates #NetworkEffects #ProductManagement #Ecommerce #SupplyAndDemand #ConversionRate #TechStrategy #FexingoBusiness #BusinessPodcast #BusinessAndTechnology #PlatformDesign Keep every episode free: buymeacoffee.com/fexingo
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How the Best Marketplaces Use Search to Drive Liquidity
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