How the biggest label in the world emails its artists' fans

Universal Music Group emailed me a big, sales-y newsletter pushing a pile of their artists' releases all at once. From where they sit, none of it is a mistake — their whole model runs on aggregate revenue from a massive catalog, with the added reality that a few runaway hits often subsidize everyone else on the roster. But you don't have that cushion. Every message you send has to earn its keep. So this is a screen-share teardown of everything in UMG's email I found wrong, or just plain puzzling, from the perspective of an individual artist actually trying to drive specific results for their career. Because... imagine handing your hard-won email list to a label that messages your fans about 20 different artists. If you're lucky, you're 1 of the 20 ; )   Free guide: 🎧 5 Artist Branding Mistakes (And How to Fix Them) If you want a clearer artistic identity and message, grab the guide here: → https://www.musicdemo.org/branding   Ready to go deeper? My course Unbreakable walks you step-by-step through the process of defining your artist identity, clarifying your message, and turning listeners into lifelong fans with a future-proof brand. Learn more here: → https://www.musicdemo.org/unbreakable My favorite version of the course is the Workshop, where I work directly with you and three other artists who are serious about their music career. To find out the dates of the next workshop, go to: → https://www.musicdemo.org/workshop    About to release some new music? 👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-release-checklist   Want help brainstorming a great lead magnet for YOUR music? 👉 Get the free list: "25 proven list-building ideas for musicians" → https://www.musicdemo.org/list-building   Thinking of removing your music from Spotify? 👉 Use our decision-tree first: → https://www.musicdemo.org/leave-spotify