How the Biggest Maker of Office Supplies Sells Staplers With Social

Ted Fay, Vice President of Digital Marketing at ACCO Brands, joins the Social Pros Podcast to discuss how a century old brand builds a social presence from scratch in 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to build loyalty for multiple brands under the same company How to build a social presence as a historic brand How to gauge "return on influence" How social can augment other forms of direct marketing   Resources At A Glance (Use promo code SOCIALPROS) Salesforce ICUC Visit SocialPros.com for more insights from your favorite social media marketers.