How the Book I Never Wanted to Write Impacted My Career with Natasa Denman

In this episode of How to Build a Profitable Nutrition Business, Chris Hughes shares the unexpected story of the book he never wanted to write—and how that very book became one of the most powerful tools in his career as a dietitian and entrepreneur. Joining him is the woman who made it all happen: Natasa Denman, founder and CEO of Ultimate 48 Hour Author. Chris opens up about the imposter syndrome that almost kept him from writing a book, the resistance he felt going into the process, and how his wife Stacey quietly signed him up anyway. What followed was a career-defining experience that not only helped Chris extract the knowledge in his head but gave him the confidence to own his expertise, land speaking gigs, and ultimately grow and sell a successful business. Natasa breaks down her method for turning experts into authors—fast. Her system, developed for time-poor professionals, helps extract valuable knowledge and structure it into a book in just 48 hours. Together, they reflect on the behind-the-scenes moments, the power of publishing for credibility, and how the process can transform not just your business, but your identity as a leader. A CSP-accredited speaker and 15-time published author, Natasa Denman is the creator of the Ultimate 48 Hour Author system. Since launching her business in 2010, she has helped more than 950 solopreneurs across 15 countries become published authors. In 2018, she founded Ultimate World Publishing, supporting her authors as they go on to write second and third books. Featured in major Australian media including The Sydney Morning Herald, The Financial Review and The Age, Natasa now runs a multi 7-figure business from home with her husband and three children—having successfully pivoted her company online in 2020. Whether you're a nutritionist, dietitian, PT, or health coach, this episode is packed with inspiration, real talk, and practical advice for turning your expertise into something bigger. Writing a book isn’t about being a bestseller—it’s about becoming the next version of yourself and opening up doors you never knew existed. If this episode hits home for you, make sure to like, share and subscribe so more nutrition professionals can make a bigger impact doing what they love. Resources & Links: Free Shut Up and Write Your First Book Download: https://48.ultimate48hourauthor.com.au/shutupebookau Website: https://writeabook.com.au Events Page: https://www.writeabook.com.au/events/