How the Book "The Winner Effect" Changed His Entrepreneur Mindset

from Masterful Founders Shortcuts · host Wilhelm Laubach

Moreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership. You’ll learn how to: Understand how power changes the brain and decision-making Apply neuroscience insights to improve leadership and strategy Use The Winner Effect principles to grow as a founder or entrepreneur Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: http://masterfulhub.com Guest: https://www.linkedin.com/in/moreno-franjković-6b7717237/ https://chatbots.seaspace.ai/ Timecodes: 00:00 Introduction to The Winner Effect 02:55 The Principle of Small Wins 04:48 Defining Success Beyond Money 08:17 The Importance of Hard Work 09:07 Fixed vs. Growth Mindset 10:34 Balancing Development and Management 14:11 Confidence and Motivation in Entrepreneurship 17:22 The Power of Routine 18:18 The Dark Side of Winning 19:20 Avoiding Overconfidence 21:18 The Role of Luck in Success 21:40 Final Thoughts from the Entrepreneur

Episode metadata supplied by the publisher feed · Published Aug 15, 2025

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Discover how The Winner Effect reshapes the way founders think about power, success, and leadership. In this exclusive interview, a startup founder – Moreno Franjkovic – shares how reading The Winner Effect: How Power Affects Your Brain transformed his entrepreneurial mindset and decision-making. Whether you’re a founder, entrepreneur, or aspiring leader, this conversation is full of real-world insights on how power changes the brain — and why that matters in business. From neuroscience to practical application, this video connects science with startup life.

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How the Book "The Winner Effect" Changed His Entrepreneur Mindset

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This episode was published on August 15, 2025.

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