How The Bruery Became The Beer Industry’s DTC Innovator

With The Bruery, membership has its privileges. That is because since their earliest days, The Bruery has offered an industry leading direct-to-consumer subscription program called Societies that offers beer lovers exclusive access to some of the most innovative beers in the industry. I sat down with The Bruery’s CEO Barry Holmes to talk about their Societies, why they proved so valuable in the early days of Covid-19, and what led the company to launch a new brand called Offshoot.