How the coronavirus has changed business as usual

Successful companies have always had closely-aligned sales and marketing teams, but the coronavirus pandemic has disrupted the usual way of doing business, creating a significant challenge across the market. Allan Rubin, head of marketing at ORock Technology and recognized expert in the field, shares how sales and marketing teams can stay aligned in a world where traditional activities such as live events and in-person networking have fallen to the wayside as everything has shifted to digital and virtual interactions. ​Alignment is critical for survival in today's market. In this interview, Rubin describes how teams need to collaborate and communicate as they make their way forward in this changing environment.