How the Creator Economy Has Changed Marketing and 'Democratized the Launch of Consumer Products'

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This episode was published on February 28, 2026.

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from Strictly Business · host iHeartPodcasts

On today’s episode, Bill O’Dowd, founder and CEO of Dolphin Entertainment, offers a deep dive into the art and science of the creator economy. The leader of the parent company of PR heavyweights 42West and Shore Fire Media explains how the heat among social media personalities is changing everything about marketing and advertising, and how it has bulldozed traditional barriers to launching consumer products. See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 28, 2026

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How the Creator Economy Has Changed Marketing and 'Democratized the Launch of Consumer Products'

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