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How "The Dance" reversed Speight’s Beer's 36% sales decline episode artwork

EPISODE · Jan 9, 2022 · 40 MIN

How "The Dance" reversed Speight’s Beer's 36% sales decline

from On Strategy Showcase · host Fergus

The story behind the heart-warming and award-winning campaign that reversed losses by expanding appeal, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand. 

What this episode covers

The story behind the heart-warming and award-winning campaign that reversed losses by expanding appeal, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand.

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How "The Dance" reversed Speight’s Beer's 36% sales decline

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 9, 2022.

What is this episode about?

The story behind the heart-warming and award-winning campaign that reversed losses by expanding appeal, with Rachel Ellerm of Lion and Lucinda Sherborne of DDB, New Zealand. 

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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