How the Democrats Screwed Bernie: Tad Devine on the 2016 Campaign, the Rigged Economy, and What’s at Stake in 2028

“America has a rigged economy held in place by a corrupt system of campaign finance.” — the message Tad Devine and Ben Tulchin developed for Bernie Sanders, which tested highest in Iowa and New Hampshire in 2015 How the Democrats Screwed Bernie. It could have been coined by Donald Trump. That was Tad Devine’s first objection when his editor floated it. But as Devine, Bernie Sanders’ chief strategist on his 2016 Presidential campaign, worked on the book about the 2016 campaign, he realised it most accurately expressed how he felt about what actually happened. And so the new tell-all — the inside account of the historic Sanders campaign — is, indeed, entitled How the Democrats Screwed Bernie. Devine was never an outsider. He worked on Al Gore’s 2000 and John Kerry’s 2004 presidential campaigns. He first met Bernie Sanders in 1996, when Peter DeFazio — the Oregon congressman for whom Devine and his partner Mike Donilon had just run a near-miraculous campaign — suggested they meet. Sanders had almost lost his House seat in 1994. Devine’s campaign won it back by 26 points. Ten years later, Devine ran Sanders’ successful Senate campaign against a free-spending billionaire. They won by 30 points. Devine schooled Bernie in the insider-politics of the Democratic party. But he didn’t transform him into an insider. Bernie was and is always Bernie. The consummate outsider. So how, exactly, did the Dems screw Bernie? According to Devine, it was a coordinated campaign by the Clinton Machine, the DNC, and a network of Super PACs to stop a wildly popular outsider through dark money, dirty tricks, and deliberately structured primary rules. The unHillary candidate who, Devine argues, may well have been the people’s choice — and could have beaten Donald Trump in November 2016. But Bernie’s real legacy, Devine insists, is not what was done to him. It’s his campaign message. “America has a rigged economy held in place by a corrupt system of campaign finance.” That outsider language — which Devine developed with pollster Ben Tulchin — captures how America is screwing itself. The consummate insider Trump stole Bernie’s language. And if the Democrats want to screw the MAGA crowd in 2028, they need to seize back this outsider message. Five Takeaways •       The Title That Sounded Like Trump: Devine’s first reaction when his Simon & Schuster editor proposed the title: I don’t want to be anything like Trump. But as he worked through the process of writing the book, he came to see that the title most accurately expressed how he felt about what happened in 2016. The Democratic establishment — the Clinton Machine, the DNC, the network of Super PACs and media allies — used dark money, dirty tricks, opposition research, and deliberately structured primary rules to stop a wildly popular outsider candidate. A candidate who, the book argues, may well have been the people’s choice and may well have defeated Donald Trump. •       How Devine Met Bernie: 1996, Peter DeFazio, and 26 Points: Devine was already a Democratic establishment figure when Peter DeFazio — a progressive Oregon congressman — introduced him to Sanders in early 1996. Sanders had almost lost his House seat in 1994; Devine’s firm came in a month before the 1996 election and reversed the trajectory. Sanders won by 26 points. Ten years later, Devine ran Sanders’ Senate campaign against a billionaire who spent the equivalent of $350 million in California, and they won by 30 points. A bond of trust formed between the establishment consultant and the independent socialist, though it was a relationship in which the label-defying aspect went both ways: Bernie, you’re a United States senator, Devine told him. That is the establishment. •       The Rigged Economy Message: What Bernie Actually Contributed: The most important moment in the 2016 campaign was not a debate or a rally. It was a polling session in 2015 in which Devine and pollster Ben Tulchin combined two separate arguments — a rigged economy and a corrupt system of campaign finance — into a single sentence: “America has a rigged economy held in place by a corrupt system of campaign finance.” It tested as the highest message in Iowa and New Hampshire. That, Devine argues, is Bernie’s real legacy: the identification of the structural problem. Until that problem is fixed — until the campaign finance system that rigs the economy is reformed — the economy will continue to crush the middle class and make it impossible for people to afford groceries, gas, and healthcare. •       The Real Populist vs the Phony One: Trump saw the same diagnosis Bernie had identified and grabbed it — infusing it with his xenophobia, racism, pathological lying, and contempt for democratic norms. The populist message was the same; the bundle around it was entirely different. Bernie represents a belief that government has a role in serving people. Trump represents a belief that government should serve rich people and punish everyone else, wrapped in the language of the working class. That, Devine argues, is the distinction that matters for 2028. The fight is not between left and right. It is between the real and the phony. •       AOC, Ro Khanna, and the 2028 Democratic Race: Bernie won’t run in 2028. But Devine is certain that one or more Bernie-style candidates will. AOC and Ro Khanna are the most obvious — both have toured with Bernie, both share his core principles, both are committed to Medicare for All. But Devine adds: at this point in the calendar going into 2006, Barack Obama was a state senator from Illinois. The candidate who actually wins the 2028 nomination may not yet be on the radar. What is on the radar: a Democratic base that is desperate for new leadership and a new direction. And a president, Trump, who Devine believes is capable of doing anything to hold power, including worse than January 6. The only way to stop him is to beat him in elections. About the Guest Tad Devine is a Democratic political strategist with over thirty years of campaign experience. He served as chief strategist for Bernie Sanders’ 2016 presidential campaign and as a senior adviser in Al Gore’s 2000 and John Kerry’s 2004 presidential campaigns. He has held academic positions at Boston University, the Harvard Kennedy School, and George Washington University. He is the author of How the Democrats Screwed Bernie (Simon & Schuster, July 7, 2026). References: •       How the Democrats Screwed Bernie by Tad Devine (Simon & Schuster, July 7, 2026). Publishers Weekly: “An enraging account… a keen cautionary tale.” •       Mike Donilon — Devine’s former partner; later became Joe Biden’s top strategist in the White House.