How the Ferrero Family Keeps Nutella and Kinder a Secret

This episode of Family Business Stories with Fexingo looks inside the Ferrero Group, the secretive Italian confectionery giant behind Nutella, Ferrero Rocher, and Kinder chocolate. Lucas and Luna explore how the Ferrero family has maintained near-total privacy for over 75 years, never holding an investor day or granting interviews about strategy. They trace the company's evolution from a small bakery in Alba to a $35 billion global empire, and examine the unusual governance structure that kept control within the family through three generations. Specific focus on the 1997 transition when Michele Ferrero handed the CEO role to his sons, and the 2015 transition when Giovanni Ferrero became sole CEO after his brother's sudden death. The hosts also discuss how the company's legendary secrecy around its hazelnut supply chain and the Nutella recipe has been both a competitive advantage and a risk. No breaking news, just a durable case study in family-controlled capitalism. #FerreroFamily #Nutella #KinderChocolate #FerreroRocher #ConfectioneryEmpire #FamilyBusiness #Succession #PrivateCompany #Secrecy #Governance #MicheleFerrero #GiovanniFerrero #ItalianBusiness #Legacy #BusinessStrategy #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo