How The Food Industry Creates Sugar Addiction & Dependency (EP-35)

In today’s episode of the Sweet Liberation Podcast, Nabila and Luke, founders of Zukr, start by sharing the success of their healthy desserts with their friends, neighbors, and family, and even in fundraising events. They dive into their mission of educating young people about the negative impact of sugar, how addictive it can be, and how to go sugar-free after years of having sugar as a stable in everyone’s lives. Luke also dives into healthcare, and how he helped many manage their blood sugar levels by only making dietary changes. They share the origin story of Erythritol, the main ingredient in Zukr, which was discovered 170 years ago. They discuss the non-addictive nature of Erythritol, its presence in many natural foods like grapes, and why it’s kept a secret in the food industry. They also dive into highly processed & hyper-palatable foods, the financial aspect of going sugar-free, and why buying sugar alternatives and organic foods can be more expensive. They criticize the dependency we have as a society on sugar, and how they want their product to only be a transition to a sugar-free life without creating any need for it. Nabila's Links: FB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/NabiFG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/zukrsweet⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Luke's Links: FB: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/lukefgoddard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigghacks/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Social Media Links: Join our sugar-free challenge: ⁠⁠⁠⁠https://www.sugarfreechallenge.io/register⁠⁠⁠⁠ Zukr Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sweet.zukr.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sweet Liberation: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sweetliberation.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Zukr FB Page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/zukrsweet⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠