How the former editor of HELLO! Fashion and Harper Bazaar went on to create her own Media Brand, The Modems

This week on the podcast, we’re joined by Natalie Salmon founder and tech editor of The Modems, and one of the leading voices at the intersection of fashion, technology, and cultural change.Natalie began her career in fashion journalism, holding editorial roles at Harper’s Bazaar, Hello! Fashion, and other major publications where she covered everything from catwalks to digital storytelling. Passionate about how technology influences creativity and consumer behaviour, she launched The Modems to explore how innovation is reshaping the future of the fashion industry from AI and sustainability to the creator economy and digital fashion.In this episode, we unpack Natalie’s early context her global upbringing, love of storytelling, and innate curiosity about how people and technology interact all of which shaped her deep-rooted passion for journalism, discovery, and culture. It’s an inspiring conversation about evolution, experimentation, and why adaptability has always been at the heart of her work.