How the Founders of Chaotic Good Make Songs Go Viral on TikTok — Live at SXSW

How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The Record for a live episode at SXSW to break it all down. Speaking from their experience building one of the leading viral marketing agencies in music, they explain how TikTok trends, niche audiences and volume-driven campaigns shape which songs take off. Coren and Spelman share how they simulate trends, optimize placements and use data to help artists reach the right listeners while freeing them to focus on their art. From algorithm insights to creative strategy, they reveal what it really takes to turn a song into a hit and navigate the fast-changing world of music discovery. Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord and @wordsbykristin. Learn more about your ad choices. Visit megaphone.fm/adchoices