How the Framing Effect Changes What You Buy

Episode 37 of Marketing Psychology with Fexingo unpacks the framing effect—how the way a choice is presented changes what we decide. Lucas and Luna walk through the classic Asian disease problem by Tversky and Kahneman, then apply it to real-world marketing. They look at how a grocery chain framed ground beef as 95% lean vs. 5% fat, and how a SaaS company reframed a $100/month subscription as less than the cost of one lunch meeting per week. The hosts also explore the difference between gain frames and loss frames in advertising, and why the same price feels different depending on context. By the end, you'll see framing everywhere—from menu design to donation asks to product packaging. A tight, specific episode on one of the most researched and most powerful biases in marketing. #FramingEffect #BehavioralEconomics #ConsumerPsychology #MarketingPsychology #Tversky #Kahneman #ProspectTheory #GainFrame #LossFrame #ChoiceArchitecture #DecisionMaking #PricingPsychology #Advertising #Messaging #CognitiveBias #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo