How the Historic Lincoln Theatre Fuels Marion's Growth and Tourism

What Impact Does The Lincoln Theatre Have On Economic Development In Marion, VA?The Lincoln Theatre doesn't merely preserve history—it actively shapes the economic future of Marion, Virginia. With nearly 18,000 visitors annually traveling specifically for performances, this majestic Mayan revival venue has transformed from a cultural landmark into a powerful economic catalyst.Executive Director Bob Watkins reveals the fascinating dynamics behind the theatre's impact. "We do a significant amount of work to recruit people from outside the area," Watkins explains, describing how visitors from multiple states often extend their trips, creating weekend experiences that benefit local restaurants, shops, and accommodations. This influx of tourism dollars provides critical support for small businesses facing substantial operating costs in a rural economy.What draws these visitors? The theatre's diverse programming creates broad appeal. From sellout cultural events like their Celtic Christmas (attracting 60% out-of-town attendance) to tribute performances like Seven Bridges, an Eagles tribute band that brought fans from as far as New Jersey, the Lincoln strategically develops shows with regional drawing power. The venue also coordinates programming with local events like cruise-ins and the popular Back of the Dragon driving route, creating comprehensive visitor experiences through partnerships with town government, county tourism, and downtown development initiatives.To learn more about The Lincoln Theatre visit:https://www.TheLincoln.org/The Lincoln Theatre117 E. Main StreetMarion, Virginia  24354276-783-6092