How The Hundred is diversifying cricket’s audience

Our very first episode - where we tell you all you need to know about the upcoming new season of The Hundred! We will be paying particular attention to the impact it has had commercially for the ECB, and the effect it has had in both growing and diversifying cricket's audience. Please hit follow to receive future episodes and a 5* rating would really help us! Hosts: Dylan Pugh - Managing Director @ Sport Industry Group. Radha Balani - Managing Partner at Think Beyond, the global sports consultancy that drives business through purpose. Producer: Rory Jones. Follow us on @sportindustry