How the identity of an iconic venue keeps you coming back

Have you ever walked through the doors of a venue and immediately felt at home?New research indicates that the identity of a venue can play just a big a part of getting you there as transport, safety and cost considerations.Having a sense of belonging associated with a venue can create return visitors and more expenditure from punters.So, how do you create the identity of a place, and what part should it play in the way we design our suburbs?