How the Jobs to Be Done Framework Can Be Used by Nonprofits

from The Business of Giving · host Denver Frederick

The following is a conversation between David Duncan, a Senior Partner at Innosight and the Author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior, and Denver Frederick, the Host of The Business of Giving. Customers have jobs to be done. They hire companies to solve a problem or fulfill a need and fire them when unhappy. This framework is shared in a very engaging new book by my next guest. He's David S. Duncan, a senior partner at Innosight, and the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior.

Episode metadata supplied by the publisher feed · Published Aug 13, 2021

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How the Jobs to Be Done Framework Can Be Used by Nonprofits

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