EPISODE · Jan 11, 2026 · 53 MIN
How the Kayrafet Founders Built an African Jewellery Brand
from They Lied About Africa · host Ndoumbe
In this episode, we sit down with the founders of Kayrafet, a young African-owned jewellery brand handmade in Dakar and built with intention. We talk about their journey into entrepreneurship, why African craftsmanship has never been “primitive,” and what it really means to build a brand rooted in culture, ownership, and real economic impact. This conversation is for anyone in the diaspora who wants to unlearn the narratives we were taught about Africa and see what’s possible when we reinvest back home the right way.Support African craftsmanship by shopping Kayrafet at [www.kayrafet.com] and follow their journey on Instagram [@kayrafet].
What this episode covers
In this episode, we sit down with the founders of Kayrafet, a young African-owned jewellery brand handmade in Dakar and built with intention. We talk about their journey into entrepreneurship, why African craftsmanship has never been “primitive,” and what it really means to build a brand rooted in culture, ownership, and real economic impact. This conversation is for anyone in the diaspora who wants to unlearn the narratives we were taught about Africa and see what’s possible when we reinvest back home the right way.Support African craftsmanship by shopping Kayrafet at [www.kayrafet.com] and follow their journey on Instagram [@kayrafet].
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How the Kayrafet Founders Built an African Jewellery Brand
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