How the Kayrafet Founders Built an African Jewellery Brand episode artwork

EPISODE · Jan 11, 2026 · 53 MIN

How the Kayrafet Founders Built an African Jewellery Brand

from They Lied About Africa · host Ndoumbe

In this episode, we sit down with the founders of Kayrafet, a young African-owned jewellery brand handmade in Dakar and built with intention. We talk about their journey into entrepreneurship, why African craftsmanship has never been “primitive,” and what it really means to build a brand rooted in culture, ownership, and real economic impact. This conversation is for anyone in the diaspora who wants to unlearn the narratives we were taught about Africa and see what’s possible when we reinvest back home the right way.Support African craftsmanship by shopping Kayrafet at [www.kayrafet.com] and follow their journey on Instagram [@kayrafet].

In this episode, we sit down with the founders of Kayrafet, a young African-owned jewellery brand handmade in Dakar and built with intention. We talk about their journey into entrepreneurship, why African craftsmanship has never been “primitive,” and what it really means to build a brand rooted in culture, ownership, and real economic impact. This conversation is for anyone in the diaspora who wants to unlearn the narratives we were taught about Africa and see what’s possible when we reinvest back home the right way.Support African craftsmanship by shopping Kayrafet at [www.kayrafet.com] and follow their journey on Instagram [@kayrafet].

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How the Kayrafet Founders Built an African Jewellery Brand

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This episode was published on January 11, 2026.

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In this episode, we sit down with the founders of Kayrafet, a young African-owned jewellery brand handmade in Dakar and built with intention. We talk about their journey into entrepreneurship, why African craftsmanship has never been “primitive,”...

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