EPISODE · May 5, 2021 · 32 MIN
How the Law Can Help You Build Equity in a Brand
from HUUB · host HUUB
A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity. We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.
What this episode covers
A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity. We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.
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How the Law Can Help You Build Equity in a Brand
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