How the LEGO Board Rebuilt Trust After Near Bankruptcy

In the early 2000s, LEGO was bleeding cash, losing $337 million in 2003 alone, with debt exceeding $800 million. Its board faced a crisis: decades of diversification into theme parks, video games, and apparel had diluted the brand. This episode dissects how LEGO's board, led by then-CEO Jørgen Vig Knudstorp, implemented a radical turnaround by refocusing on the core brick, divesting non-core assets, and installing financial controls that restored profitability within two years. We examine the specific board-level decisions—from appointing a young CEO to restructuring the supply chain—that transformed LEGO from near collapse into one of the world's most valuable toy companies. A case study in boardroom discipline and strategic clarity. #LEGO #JorgenVigKnudstorp #BoardTurnaround #CorporateStrategy #BrandFocus #CrisisManagement #SupplyChain #Divestiture #ToyIndustry #BusinessRecovery #BoardGovernance #StrategicPivot #LEGOMovie #KirkKristiansen #FamilyBusiness #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo