How the Light Beer Wars Began

The Original Lite Beer from Miller hit American supermarket shelves in 1975 — and from then on, nothing was the same. To learn how the beer that we'd come to know simply as Miller Lite lit the fuse on the intense, decades-long campaign of corporate competition known to industry insiders simply as "The Light Beer Wars," we're joined by Maureen Ogle, historian, and author of "Ambitious Brew," a vital narrative history of the American beer business. Listen on for a tale of low calories, high stakes, and huge egos — and of course, a reappraisal of the iconic gauntlet August Busch III famously threw down to his Phillip Morris-backed rivals at Miller Brewing Company as they came for the King of Beers in the mid-70s. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.