How the marriage equality campaign won

Freedom to Marry national campaign director Marc Solomon provided an illuminating overview of his successful 13-year battle for marriage equality, at the 2015 Global PR Summit in Miami. Solomon, in conversation with Cohn & Wolfe Americas CEO Jim Joseph, pointed out that the success was far from assured, particularly after a string of losses in key ballots. However, a focus on communication, data and influencer marketing ultimately paved the way for the pivotal Supreme Court decision that declared gay marriage legal. Show notes: PR Summit: How The Marriage Equality Campaign Won