How the Mere Exposure Effect Builds Brand Loyalty

What this episode covers

Episode 13 of Marketing Psychology dives into the Mere Exposure Effect — the psychological phenomenon where repeated, non-intrusive exposure to a brand makes us prefer it, without us even realizing why. Lucas and Luna break down the 1960s Zajonc experiment that proved familiarity breeds liking, then trace how Spotify, Coca-Cola, and a 2024 study on banner ads exploit this bias. They discuss why frequency without friction is the key, the risk of overexposure, and how small brands can apply the principle on a budget. Listeners learn why that one song you hated is now your favorite — and why your brain treats brand logos the same way. #MereExposureEffect #BrandLoyalty #MarketingPsychology #FexingoBusiness #BusinessPodcast #BehavioralTriggers #ConsumerBehavior #Zajonc #Spotify #CocaCola #BannerAds #FamiliarityBias #Marketing #Podcast #Persuasion #CognitiveBias #Repetition #BrandPreference Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior?

This episode is 7 minutes long.

When was this Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior episode published?

This episode was published on May 26, 2026.

What is this episode about?

Episode 13 of Marketing Psychology dives into the Mere Exposure Effect — the psychological phenomenon where repeated, non-intrusive exposure to a brand makes us prefer it, without us even realizing why. Lucas and Luna break down the 1960s Zajonc...

Can I download this Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior episode?

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