How the Mere Exposure Effect Builds Brand Loyalty

Episode 13 of Marketing Psychology dives into the Mere Exposure Effect — the psychological phenomenon where repeated, non-intrusive exposure to a brand makes us prefer it, without us even realizing why. Lucas and Luna break down the 1960s Zajonc experiment that proved familiarity breeds liking, then trace how Spotify, Coca-Cola, and a 2024 study on banner ads exploit this bias. They discuss why frequency without friction is the key, the risk of overexposure, and how small brands can apply the principle on a budget. Listeners learn why that one song you hated is now your favorite — and why your brain treats brand logos the same way. #MereExposureEffect #BrandLoyalty #MarketingPsychology #FexingoBusiness #BusinessPodcast #BehavioralTriggers #ConsumerBehavior #Zajonc #Spotify #CocaCola #BannerAds #FamiliarityBias #Marketing #Podcast #Persuasion #CognitiveBias #Repetition #BrandPreference Keep every episode free: buymeacoffee.com/fexingo