How the Michelin Family Reinvented a Tire Empire

In this episode of Family Business Stories, Lucas and Luna explore how the Michelin family transformed a rubber factory into a global tire empire, and how the company is now navigating the transition to sustainable mobility. From the invention of the removable tire to the development of the Michelin Guide, the family's commitment to innovation and long-term thinking has kept the company independent for over a century. But as the auto industry shifts toward electric vehicles and new mobility models, Michelin faces its biggest challenge yet. How does a family business that built its name on a product that might become obsolete reinvent itself without losing its identity? Lucas and Luna discuss the company's recent bet on hydrogen fuel cells, its expansion into services, and the role of the family council in guiding the strategy. A look at how a dynasty stays relevant in a world that's changing faster than ever. #MichelinFamily #TireEmpire #FamilyBusiness #Succession #Innovation #SustainableMobility #HydrogenFuel #MichelinGuide #FrenchIndustry #BusinessHistory #Legacy #LongTermThinking #CorporateStrategy #ElectricVehicles #MobilityServices #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo