How the Mighty Fall And Why Some Companies Never Give In Jim Collins

How do formidable companies lose their footing and fall into irrelevance—or even cease to exist? And how can other companies avoid the same fate? Jim Collins seeks to answer these questions in How the Mighty Fall. Backed by years of research into once-mighty companies, Collins contends there are five phases leading to a company’s downfall: overconfidence, overreaching, ignoring the signs, overcorrecting, and surrendering.While the book is a warning to companies that have grown complacent, it also gives hope to those in the throes of decline. Collins says that by staying vigilant of the threat of failure, you can rechart your course, keep pushing forward, and ensure your company’s survival.In this guide, we’ll discuss the five phases that lead to a company’s decline. We’ll then break down Collins’s advice for resuscitating a faltering company. As the book was published in 2009, we’ll also include updates on the companies he mentions, as well as connecting his ideas to concepts in his other books and examining the perspectives of other experts.