How The Motherhood Sets Brands Up for Influencer Wins w/ Deanna Tomaselli

Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.Moments00:00 "Discovering Twitter's Early Days"04:43 "Human-Focused Influencer Marketing"08:45 Nonprofit Advocacy and Vaccine Education12:42 "Successful Campaigns Require Mutual Trust"15:02 Transparent Budgeting in Influencer Marketing17:57 "Boosting Content and Audience Insights"20:53 Negotiating Content Usage Rights25:48 Managing Client-Creator Expectations26:47 "Balancing Creativity and Client Expectations"31:10 "Social Search’s Rise with Gen Z"34:34 "B2B Marketing Channel Insights"39:08 "Changing Mindsets on Influencer Marketing"43:11 "Embracing Change in Social Media"44:17 "Market Like It's Hot Recap"Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing