How the 'Napa Valley of Cannabis' Dried Up

What this episode covers

When Colorado became one of the first states to legalize recreational marijuana, a community called Pueblo stepped forward hoping to become the 'Napa Valley of Cannabis'. WSJ’s Julie Wernau visited the town to explore the cannabis boom that promised new jobs and tax revenue, and found an industry that had gone bust, with local residents struggling to find a way forward. Jessica Mendoza hosts. Further Listening: -The Highs and Lows of Diversifying the Cannabis Industry Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Journal.?

This episode is 21 minutes long.

When was this The Journal. episode published?

This episode was published on April 18, 2025.

What is this episode about?

When Colorado became one of the first states to legalize recreational marijuana, a community called Pueblo stepped forward hoping to become the 'Napa Valley of Cannabis'. WSJ’s Julie Wernau visited the town to explore the cannabis boom that promised...

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