How the Nation's Most Recognized Systems Spend Their Marketing Dollars...and Why It Matters to You

Marketing and communications executives from leading health care systems across the country have been working together to compare their resource allocation to true peers. With a steering committee including Cleveland Clinic, Ochsner Health System, Intermountain Healthcare and SHSMD, benchmarking data has been gathered through the use of a tool that allows participants to compare themselves to similar organizations of all types and sizes. Aggregate benchmarking results of over 50 participants across 3 years of the study will be shared.SHSMD Connections 2021 Virtual runs October 19-21. Register today!